GENEVA, Dec. 6, 2022 /PRNewswire/ - I-Firmenich, eyona nkampani yabucala inkulu yabucala kunye nevumba elimnandi, iyakuvuyela ukubhengeza ukukhululwa kwe-2023 enencasa yedragon fruit, ibhiyozela umnqweno wabathengi wokufumana izithako ezinomdla ezitsha kunye nesibindi, incasa ye-adventure.
"Oku kuphawula iNcasa yethu ye-11 yoNyaka, into leyo abathengi bethu beze bejonge phambili kuyo minyaka le. Ukungcangcazela kweDragon fruit lukhetho olugqibeleleyo njengoko siqalisa unyaka onika umdla wotshintsho," utshilo uMaurizio Clementi, uMongameli wethutyana, icandelo leFirmenich's Taste & Beyond. "Oku kuphawula iNcasa yethu ye-11 yoNyaka, into leyo abathengi bethu beze bejonge phambili kuyo minyaka le. Ukungcangcazela kweDragon fruit lukhetho olugqibeleleyo njengoko siqalisa unyaka onika umdla wotshintsho," utshilo uMaurizio Clementi, uMongameli wethutyana, icandelo leFirmenich's Taste & Beyond.“Eli livumba leshumi elinanye lonyaka abathengi bethu abajonge ngalo minyaka le.Ukukhanya okukhaliphileyo kwedragon fruit lolona khetho lugqibeleleyo njengoko singena kunyaka onika umdla wotshintsho,” utshilo uMongameli Obambeleyo uMaurizio Clementi.Подразделение Firmenich Taste & Beyond. Isahlulo seFirmenich Taste & Beyond.“Eli livumba lethu leshumi elinanye lonyaka abathengi bethu abajonge kulo minyaka le.Ukukhanya okukhaliphileyo kwedragon fruit lolona khetho lugqibeleleyo njengoko singena kunyaka onika umdla wotshintsho,” utshilo uMongameli Obambeleyo uMaurizio Clementi.芬美意的Taste & Ngaphaya kwe 部门. Ukungcamla & Ngaphaya kwe 部门。 Подразделение Firmenich Taste & Beyond. Isahlulo seFirmenich Taste & Beyond."Uphando lwethu olubanzi lwabantu lubonise utshintsho oluqinileyo olubhekiselele kwintlalontle kunye nokuzinza ekukhethweni kokutya nokusela, kunye nokuvela kokulindela okuphezulu.
Ngomnyaka wesibini ngokulandelelana, uFirmenich kunye nePantone® bangene kwintsebenziswano yeemvakalelo. Igunya lemibala yehlabathi lisanda kukhupha i-PANTONE® 18-1750 Viva Magenta™, uMbala woNyaka wama-2023, ochazwa “njengombala ongenaloyiko, oqaqambileyo nokukhanya kwawo kukhuthaza ithemba novuyo.” UMikel Cirkus, uMlawuli weGlobal Creative weTaste & Beyond uthe: “Ngendlela iPantone’s Color of the Year ibamba ngayo imixholo esakhulayo ebonwa kwihlabathi elisingqongileyo, ukhetho lwethu lweFlavour of the Year lukwenza oko ngokuguqulela imiqondiso emitsha ibe ngamava akhuthazayo. incasa.” UMikel Cirkus, uMlawuli weGlobal Creative weTaste & Beyond uthe: “Ngendlela iPantone’s Color of the Year ibamba ngayo imixholo esakhulayo ebonwa kwihlabathi elisingqongileyo, ukhetho lwethu lweFlavour of the Year lukwenza oko ngokuguqulela imiqondiso emitsha ibe ngamava akhuthazayo. incasa.” Микель Циркус, глобальный креативный директор Taste & Beyond, сказал: «Подобно тому, как цвет года Pantone нас, наш выбор аромата года делает это путем преобразования новых сигналов в положительные сенсорные ощущения. UMikel Circus, uMlawuli weGlobal Creative kwiTaste & Beyond, uthe: “Kanye njengokuba uMbala wePantone woNyaka ubonisa imixholo emitsha ejongwayo kwihlabathi elisingqongileyo, ukhetho lwethu lwe-Fragrance of the Year lukwenza oku ngokuguqulela iindlela ezintsha zokuva amava alungileyo.Ukukhetha kwethu isiqhamo sedragoni ngo-2023 kubonisa incasa eyandayo yabathengi kwihlabathi liphela kunye nomnqweno wabo wezinto ezintsha okanye ezingaqhelekanga xa kufikwa kwizithako kunye nokungcamla. Ukungcamla nokuNgaphaya 全球创意总监Mikel Cirkus 表示:"正如Pantone的年度色彩捕捉了我們周围世界中新兴的主题一樣，我們选择年度风味的方式是将新信号转化為积极的感官经验。我們2023年选择的火龙果反映了全球消费者越來越喜欢冒险的口味，以及在成分和口味方面对新奇或异国情调的渴望。” Ukungcamla nokuNgaphaya 全球 总监 总监 mikel cirkus 表示 : 正 如 pantone 的 年度 捕捉 了 我們 周喴 世敌 一樣 敌年度 风味 的 方式 将 新 信号 积极 的经验。 我們 2023 年 选择的 火龙龙龙龙火龙火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙火龙 火龙 火龙A “ Микель Циркус, глобальный креативный директор Taste & Beyond, сказал: «Точно так же, как Цвет года Pantone выбираем Аромат года таким образом, чтобы превращать новые сигналы в положительные сенсорные ощущения. UMikel Circus, uMlawuli weGlobal Creative kwiTaste & Beyond, uthe: “Kanye njengokuba uMbala wePantone woNyaka ubonisa imixholo emitsha kwihlabathi elisingqongileyo, sikhetha i-Fragrance yoNyaka ngendlela eguqulela iimpawu ezintsha kumava alungileyo.Iziphumo zethu zoKhetho lweDraka loMlilo lowama-2023 zibonisa incasa eyandayo yabathengi kwihlabathi liphela kunye nomnqweno wabo wokwenza izinto ezintsha okanye izinto ezingaqhelekanga ngokwezithako kunye neencasa.
UJeff Schmoyer, iNtloko yeGlobal ye-Insights yoLuntu, uFirmenich, uthe: "Incasa entsonkothileyo yesithelo sedragoni sidala ithuba elihle lokuzisa ubuchule obukhethekileyo beFirmenich kunye nobuchule bokuthwala ekudaleni amava anesibindi, antywilayo kunye nomlutha kwi-Savory yabo enesibindi ibonelela ngeseyile egqibeleleyo yokudityaniswa kwencasa entsha."
Inzalelwane yaseMbindi Melika, apho ikwaziwa njenge dragon fruit, idragon fruit ikhula kakuhle kwindawo ezitshisayo nakwimozulu eshushu kwihlabathi jikelele, kwaye ipulp yayo ityebile kwi antioxidants kunye ne calcium. Idragon fruit ikhula ekunyukeni kwecacti, iyenza ibe sisityalo esikwaziyo ukumelana nembalela kunye nendalo esinamanzi aphantsi, idinga kuphela ikota yamanzi efunekayo ukuze ikhule xa kuthelekiswa neavokhado.
Njengesidalwa sasentsomini esathiya igama laso, isiqhamo sedragoni sinenkangeleko eyoyikekayo, enesikhumba esinamaxolo ukususela kumthubi obomvu ukusa emsobo. Nangona kunjalo, ubuncwane bakhe obumangalisayo buphikisana nesikrweqe sakhe esihle. I-dragon fruit iza kwiindidi ezininzi ezishiyanayo ngombala kunye nencasa, ukusuka kwimelon ethambileyo kunye nesiqhamo sekiwi ukuya kumaqunube aswiti, anencasa yebhiti.
Isebenzisa ubuchule bayo boBuntu obukhokela ishishini, iqela likaFirmenich leTrenz™ lifumanise ukuba phantse sonke isixeko esikhulu emhlabeni siye sakhula emva kwe-COVID-19. Ngelixa iziqhamo ezingaqhelekanga zihlala zithandwa kwiimarike ze-niche, ziqala ukubonakala ngakumbi nangakumbi kwiimarike ezahlukeneyo kunye neenkonzo zokutya, kunye neemveliso ezisuka kwiijusi ezinengqondo kunye nesmoothies ukuya kwiifom zemveli ezingaphantsi njengeti kunye nokutya okuphekiweyo.
Konke oku kuyingxenye yeshumi leminyaka elide lokuqina kunye nokufumanisa ukutya nokusela, ngokutsho kukaMikel Circus. Ubhubhane ulikhawulezisile isantya salo mkhwa, ubangela ukwanda kwenani labathengi kunye nokwandiswa kwezinto ezithanda ukungcamla ezitsha zonyaka. Ngokucacileyo, inkcitho kwiziqholo kunye nezinongo ekhaya ikhule nge-27% CAGR[1], iTrenz™ ifunyenwe. Ngokucacileyo, inkcitho kwiziqholo kunye nezinongo ekhaya ikhule nge-27% CAGR[1], iTrenz™ ifunyenwe.Okumangalisayo kukuba, ukuchitha imali kwiziqholo kunye neziqholo ekhaya kunyuke nge-27% ngonyaka[1], u-Trenz™ ufumene.Ngokucacileyo, i-Trenz™ yafumanisa ukuba inkcitho kwiziqholo zasekhaya kunye nezinongo yayikhula kwi-CAGR ye-27%[1]. Ukuveliswa kwemveliso entsha kuye kwalandela, ngamabango akwipakethi anje “ngesibindi” kunye “nokungaqhelekanga” anyuke nge-38% ukusukela ngo-2017, kunye nokusetyenziswa kweendlela ezintathu kunye nendibaniselwano yencasa yeendlela ezine kwiimveliso ngoku ezidala ngaphezulu kwe-25% yazo zonke iziphehlelelo zoKutya kunye neziselo. Ukuveliswa kwemveliso entsha kuye kwalandela, ngamabango akwipakethi anje “ngesibindi” kunye “nokungaqhelekanga” anyuke nge-38% ukusukela ngo-2017, kunye nokusetyenziswa kweendlela ezintathu kunye nendibaniselwano yencasa yeendlela ezine kwiimveliso ngoku ezidala ngaphezulu kwe-25% yazo zonke iziphehlelelo zoKutya kunye neziselo.Ukuveliswa kweemveliso ezininzi ezilandelwayo, kunye namabango okupakisha afana "nesibindi" kunye "nokungaqhelekanga" ukuya kwi-38% ukususela ngo-2017, kunye nokusetyenziswa kweendlela ezintathu kunye neentlobo ezine zokudityaniswa kwencasa kwiimveliso ngoku zenza ngaphezulu kwe-25% yazo zonke ukutya kunye neemveliso zegrosari. isondlo. Ukubaleka iziselo.Ukuveliswa kwemveliso emitsha kuyalandela, ngamabango okupakisha afana "namafutha" kunye "angaqhelekanga" anyuke nge-38% ukususela ngo-2017, kunye nokusetyenziswa kokudibanisa kathathu kunye ne-quaternary flavour kwiimveliso ngoku kudlula konke ukutya. I-25% yeziselo kunye nokutya zidweliswe.
Uphononongo lwabathengi lukaFirmenich oludumileyo lwe-Emotions360 lunike umkhondo wesibini. Olu phononongo olunzulu lwelungelo elilodwa lomenzi wechiza lwezithako zendalo lubonisa ukuba abantu banomdla kakhulu kwidragon fruit. Enyanisweni, uhlolisiso lwakutshanje lweEmotions360 kubathengi abali-18 670 kumazwe asibhozo lufumanise ukuba abathengi abangama-88 ekhulwini baye beva ngedragon fruit yaye abangama-56 ekhulwini baye bazama oko. Kwimbono yabathengi, idragon fruit inxulunyaniswa nezichazi ezinje ngesibindi, esingaqhelekanga, esichulumancisayo, esichukumisayo kwaye esimnandi. Ngenxa yolu nxulumano lulungileyo, ayimangalisi into yokuba kwabona bathengi badwelise idragonfruit njengenye yeepesenti ezingama-90 zazo zonke izithako ekunokwenzeka ukuba zidume kwixesha elizayo.
Kanye njengokuba idragon fruit isitsha kwiibhari zejusi, iimarike, kunye nabathengisi basezitalatweni kwihlabathi jikelele, umhlaba opakishiweyo woKutya kunye noSiselo waqala wacotha ukwenza izinto ezintsha malunga nalo mkhwa. Kanye njengokuba idragon fruit isitsha kwiibhari zejusi, iimarike, kunye nabathengisi basezitalatweni kwihlabathi jikelele, umhlaba opakishiweyo woKutya kunye noSiselo waqala wacotha ukwenza izinto ezintsha malunga nalo mkhwa.Ngelixa idragon fruit idumile kwiibhari zejusi, iimarike kunye nabathengisi basezitalatweni kwihlabathi jikelele, ihlabathi elipakishweyo lokutya neziselo liye lacotha ukusungula izinto ezintsha ngokuhambelana nalo mkhwa.Ngaphandle kokuthandwa kwedragon fruit kwiibhari zejusi, iimarike, kunye nabathengisi basezitalatweni kwihlabathi jikelele, ishishini lokutya neziselo ezipakishiweyo liye lacotha ukwenza izinto ezintsha ngokuhambelana nalo mkhwa ekuqaleni. Nangona kunjalo, lo mkhwa uyatshintsha kwaye yonke imimandla ngoku iyakhawulezisa ukuqaliswa kweemveliso eziqulethe amabango e-dragon fruit. Ngapha koko, ukusetyenziswa kwedragon fruit kwiiCPGs (Consumer Packaged Goods) kukhula ngokukhawuleza ekutyeni kuneziselo, apho ukutsha kudla ngokuza kuqala.
UJeff Schmoyer, iNtloko yeGlobal ye-Human Insights, uFirmenich, uthe: "I-Dragonfruit isenokuba yincasa 'enqabileyo' yeziqhamo zokutya neziselo ze-CPG, kodwa ayisenanto inqabileyo kubathengi. sesinye sezithako ezikhula ngokukhawuleza esizilandeleyo kwiminyaka yamva nje. Ngokunikwa isiseko esincinci kunye nokukhula okukhawulezayo, le yeyona nto inamandla kwincasa yencasa yonyaka. Uphando lwethu lwabathengi lubonisa ukuba ngamanye amaxesha isiqhamo sinokumangalisa kuba asinayo iprofayili yencasa yencasa ehambelana nenkangeleko yaso Endaweni yoko, incasa ilula, iyahlaziya, imnandi, imnandi.
"Ngenxa yesi sizathu, uFirmenich ukholelwa ukuba indalo yayo yencasa iya kudlala indima ephambili ekwandiseni incasa kunye neendibano zomthendeleko zedragonfruit kunye nezinye iziqholo," uqukumbela ngelitshoyo uSchmoyer.
I-Firmenich yeyona nkampani yabucala yevumba elimnandi kunye nevumba elimnandi eyasekwa eGeneva, eSwitzerland ngo-1895 kwaye inembali yeminyaka eyi-127 yoshishino losapho. I-Firmenich yinkampani ehamba phambili ye-B2B ekhethekileyo kuphando, ukudala, ukuveliswa kunye nokuthengiswa kweziqhumiso, iziqholo kunye nezithako. Iyaziwa ngophando lwayo olukumgangatho wehlabathi, ubuchule bokuyila kunye nobunkokeli obuzinzileyo, iFirmenich ibonelela abathengi ngeendlela ezintsha zokupheka, uluhlu olubanzi lwezithako ezikumgangatho ophezulu kunye nolwazi. I-Firmenich inengeniso yonyaka ye-CHF 4.7 yeebhiliyoni ekupheleni kukaJuni 2022. . Ngolwazi oluthe kratya malunga neFirmenich, nceda undwendwele www.firmenich.com.
I-Pantone inikezela ngolwimi oluqhelekileyo lombala olwenza ukuba iibrendi kunye nabavelisi benze izigqibo ezibalulekileyo zemibala kwinyathelo ngalinye lokuhamba komsebenzi. Ngaphezulu kwe-10 lezigidi zabayili kunye nabavelisi kwihlabathi liphela baxhomekeke kwiimveliso kunye neenkonzo zePantone ukunceda ukuchaza, ukunxibelelana kunye nokulawula umbala ukusuka kwimpefumlelo ukuya ekuphunyezweni kusetyenziswa itekhnoloji ye-X-Rite ye-cutting-edge yemizobo, ifashoni kunye noyilo lwemveliso. Umgangatho wePantone ubandakanya ukucaciswa kombala wedijithali kunye nomzimba kunye nezixhobo zokuhamba komsebenzi. I-Pantone Color Institute™ ibonelela ngemigangatho elungiselelweyo yombala, isazisi sophawu kunye neengcebiso zombala wemveliso, kunye noqikelelo lwentsingiselo ebandakanya uMbala wePantone woNyaka, iingxelo zendlela yombala weenqwelomoya, isayikholoji yemibala nokunye. Iilayisenisi zePantone B2B zidibanisa inkqubo yemibala yePantone kwiimveliso kunye neenkonzo ezahlukeneyo, ivumela abanini beelayisenisi ukuba banxibelelane kwaye bavelise kwakhona amaxabiso ePantone aqinisekisiweyo kunye nokuphucula ukusebenza kakuhle kubasebenzisi babo. I-Pantone Lifestyle izisa kunye imibala kunye noyilo lwempahla, ikhaya kunye nezixhobo. Ndwendwela www.pantone.com ukufunda ngakumbi kwaye uqhagamshele kunye nePantone kwi-Instagram, Facebook, Pinterest kunye neLinkedIn.