Imigca yemveliso yerobhoti iya kuphelisa imfuneko yemveliso yangaphambili okanye engasemva, ngalo lonke ixesha ukunciphisa iindleko zabasebenzi.
I-sweetgreen ilungiselela ukuqalisa iindawo ezimbini zokutyela ezixhotywe ngendawo yokuvelisa ikhitshi elingenasiphelo. Ukusukela ukufunyanwa kwayo nge-2021 ye-PYYCE, i-STATE ye-STE-yendawo yemihla ngemihla efakwe kwinkqubo yerobhoti, inkampani isebenze ukufumanisa ukuba yeyiphi na indawo, esebenzisa izixhobo, ezisebenzisa izityholo zokuhambisa izithambisi.
Ivenkile yokuqala enemigca yemveliso ezenzekelayo iya kuvulwa ngoLwesithathu eNaperight, i-Illinois. Ikhitshi lesibini le-infinity kulindeleke ukuba ivulwe kamva kulo nyaka. Oku kuyakuba luphuculo kwivenkile yokutyela ekhoyo eya kunceda inkampani iqonde indlela yokudibanisa inkqubo kwiziza ezikhoyo kwixesha elizayo.
"Siyakholelwa ukuba lo mxholo u-AutomaT ozenzekelayo unokwenza imisebenzi esebenzayo eya kusivumela ukuba sikhule ngokukhawuleza kwaye sifezekise inzuzo ephezulu," UCeo Jonatan Nyman uthe nge-billy yengeniso yekota yokuqala. Ngelixa sisavavanywa kwaye sifunda, silindele ikhitshi elingapheliyo ukuba lihlanganiswe ngakumbi kumbhobho wethu. "
Umgca wemveliso weerobhoti uza kulungiselela i-100% yee-odolo, ukuphelisa isidingo semigca yangaphambili neyesemva. Malunga nesiqingatha se-hassoclocations esiguquguqukayo kwiindawo zokutyela emnandi kwimveliso okanye kwiNdibano, ethetha ukuba le nkqubo iya kugxila kubathengi.
Ikhitshi elingenasiphelo kulindeleke ukuba libonelele ngokukhula kwezixhobo ezibalulekileyo, apho uNeman uthe "kugxilwe" kwi-speendgeen kwiinyanga ezintandathu ezidlulileyo. Uphuculo lwabasebenzi kunye nabasebenzi, ukuphuculwa kwezinto zoqeqesho kunye nesakhiwo esitsha sobunkokeli esiphelisa abaphathi abaphakathi esonyusa isantya senkonzo. Iifomathi ezintsha, kubandakanya iivenkile zokuqala ze-curbside zasungula kunyaka ophelileyo, ziye zabona ukwanda kwegalelo.
"Njengamanqanaba ethu abasebenzi kunye neemeko zomsebenzi eziphucukayo, sigxile ekwandiseni imida kwimigca yethu yemveliso yedijithali, utshilo uNieman. "Sikwazile ukwandisa isikhundla ngeepesenti ezingama-20 kuzo zonke izithuthi, ezazithetha iipesenti ezingama-20 abantu esibakhonzayo."
Inkampani ikwasebenza ukonyusa isantya senkonzo kwimigca engaphambili njengoko ihlabathi liphindaphindeka kwaye abathengi abaninzi babuyela kwiindawo zokutyela.
"Kubekho ukukhula okukhulu kumgca wangaphambili, kwaye sikwajongeka kakhulu kwinqanaba elandayo kumgca wangaphambili, utshilo uNieman. "Abo bathengi baqala imisebenzi yabo kwiivenkile zethu zokutyela zihlala zingena kwi-ecosystem yethu yedijithali kwaye yaba ngabathengi abaxabisekileyo kuthi."
Ukufezekisa loo nto, iNkampani isungule i-sweepes, inkqubo yokuthembeka yokuqala kwiminyaka emibini. Amalungu afumana ukufikelela kwimivuzo edityanisiweyo kunye nemiceli mngeni, kunye nethuba lokufumana izinto ezintsha zemenyu kunye nentengiso edition-fetchandise. Isicwangciso se-tier sikwabandakanya ne-sweetpass +, i-10 le-10 le-10 lenyanga evuza abasebenzisi abathembekileyo ngeMicimbi yeMihla ngemihla, ukuxhasa abathengi, izibonelelo eziphambili, ukufikelela kwangoko kwintengiso kunye nezinye izinto ezikhethekileyo.
"Ukumiliselwa kwethu kwahamba kakuhle kwaye kwafumana impendulo enkulu, utshilo uNiemann. "Sikholelwa ukuba le nkqubo inamandla okonyusa iingekuphela ngemali kungekuphela ngentlawulo yobulungu obuyisiseko, kodwa ihamba ngokuthe ngcembe ukwandisa abathengi bethu."
Uye wathi kumnandi ubonakalise umdla onamandla kwinguqulelo yasimahla nehlawulelweyo, zombini ezivumela ukusebenzela ngokubanzi ngokwezifiso kunye nezibonelelo ezenzelwe ngokwesiko.
"Indlela esasakhayo isinike ubuntu," utshilo. "Singachitha imali ngempumelelo kwintengiso kunye nentengiso kunye nendlela yokwandisa i-upeveratunc ngaphandle kokubhenela kubungakanani obunye-onke amanyathelo."
Iintengiso zedijithali zibalwe i-61% yengeniso ye-sweetgreen kwikota yokuqala, malunga nesibini kwisithathu sokuthengisa sivela kwiindlela ezithethwayo zomqadi. Ukukhawulezisa idijithali ithathe ikota eyomeleleyo, kunye ne-sweectgreen ukuthumela ingeniso eqinileyo kunye nokusika ilahleko. Iziphumo zinika i-neman intembelo kumandla enkampani ukuba ibe yinzuzo okokuqala ngqa nge-2024.
Intengiso yokuqala yekota ye-Rose 22% ukuya kwi-125.1 yezigidi, kunye nokuthengiswa kwevenkile efanayo kuye kwanda i-5%. Ukukhula kokuthelekisa kubandakanya ukunyuka kwe-2% kwi-Contit Progys kwaye kuxhaswe ngokunyuka kwe-3% kumaxabiso emenyu aphunyezwa ngoJanuwari. Ingeniso ye-AUV yeNkampani inyuke ukuya kwi-2,9 yezigidi yezigidi ukusuka kwi- $ 2.8 yezigidi kwikota yokuqala engama-2022.
I-Magins yokutyela-Inqanaba le-Margins lihleli lihlala lizinzile nge-14%, ukusuka kwi-13% kunyaka ophelileyo. Ilahleko ye-Ebitda ye-EBITDA yekota yayisisigidi se-6.7 yezigidi, ezantsi ukusuka kwi-17 yezigidi zeedola kwikota yokuqala ye-2022.
Ukutya, isiselo kunye neendleko zokupakisha zibalwe ngemali yengeniso kwikota kwaye zazingama-200 iindawo eziphezulu kune-2022. Ukonyuka kubangelwa kukuphazamiseka kweNkampani ngaphambili enyakeni. Abasebenzi kunye neenkcitho ezinxulumene nazo zibalwa nge-31% yengeniso, ezantsi ngamagama angama-200 akwixesha elinye kunyaka ophelileyo.
Iindleko ngokubanzi zoMfundela kunye noLawulo zekota yayizizigidi ezingama-34,98 ezigidi, ezantsi kwezigidi ezili-15.9 ezigidi ezivela kwiindleko zembuyekezo yesabelo, ngenxa yemivuzo ehambelana nayo kunye nezibonelelo. .
Iindleko ezisezantsi, ezidityanisiweyo zengeniso ephezulu yengeniso, incede imnandi yokunciphisa ilahleko yayo kwi-33.7 yezigidi ukusuka kwi- $ 49.7 yezigidi kunyaka ophelileyo.
Ukongeza ekulungelelaniseni ubuchwephesha bobunkokeli, inkampani yabhengezwa ngaphambili kulo nyaka ukuba ithathe amanyathelo olawulo lweendleko, iZiko leNkxaso yeNkxaso kwi-208 ukuya kwi-78 yeedola kwi-20,13 ukuya kwi-20,7% kunyaka opheleleyo, ukuya kuthi ga kwi-30% ngo-2019.
"Alithandabuzeki elokuba ukuqhubeka nokuphucula ukusebenza kweZiko lethu leNkxaso yeZiko lethu kubalulekile kwiqela lethu," utshilo. "Siza kuqhubeka kuphela ekuphuhliseni iziko lenkxaso ukuba utyalomali ngakumbi luvelisa imbuyekezo ebonakalayo kwimali enkulu."
I-sweetgeren ikwathathe indlela eyoqeqesho ngakumbi yokwandisa ubukho bayo, ukuvula iivenkile ezintsha ngokukhawuleza kwaye kugxininiswa kwinani "xa kungena kwiimarike ezintsha. Inkampani icwangcisa ukuvula ivenkile ezitsha ezingama-30 ukuya kwengama-5 ukusuka kwivenkile ezingama-39 ezivulwe ngonyaka wama-2022. Kwikota yokuqala, inkampani ivule iivenkile zokutyela ezili-12 kwaye ziyitota yekota ye-195 itotare. I-CFO Mitch Rebeck ithe zonke iivenkile ezivaliweyo zineevenkile ezivaliweyo ezibonelela "ngamava angcono kubathengi kunye namalungu emnandi ukuba zixhamle ngokuthunyelwa kwenye indawo.
Ukongeza kwiindleko zokusika kwaye kuthathe indlela elumkileyo yokukhula, imnandi yokujonga inkqubo yawo yokunyaniseka njengeyona ntetho ikhulisa intengiso kunye nokufezekisa inzuzo. Enye inkuthazo ibonelela ngemenyu ebanzi.
Imbambano emfutshane yomthetho ene-chill ye-chill yaseMexico engaphelelanga i-nieman ye-nieman malunga nemenyu yakutshanje. Iintsuku nje emva kokuba inkampani ikhuphe inkukhu ye-chitole ye-chitrito, ihlawulwe njengesitya sokuqala ngaphandle kwemifuno, i-Chipottle ikhuphe i-proit etyhola i-chain yolwaphulo-mthetho lokushicilela. Abantu abakhuphisa ngokukhawulezayo abaye babetha ngokukhawuleza isivumelwano, kwaye sweetgreeen utshintshe igama lemveliso kwinkukhu + ye-chipoper putl.
Nokuba kukuphinda-phinda kwakhona, i-Burrito Boyl isaphule kwaye idluliselwe kwiinjongo zokufumana umthengi, ukuba yiyodwa yeemveliso ezibini eziphezulu ze-sweetgreen.
UNiemann uthe le nkampani inesicwangciso semenyu "yemenyu" ebandakanya ukuvavanywa kweengqolowa kunye neeprotein kunye nokusebenzisana nabapheki abaziimpembelelo. Iziqhotyoshelweyo eziphambili yenye indawo ekugxilwe kuyo. I-Brand ikhuphe i-humumus njengesitya esecaleni sesonka se-Focaccia. Inkampani ikwandisile iminikelo yayo yokutyuwa kunye neendlela ezintsha zeSoda ezisempilweni zongezwa i-chocolate entsha yemeyile kwimenyu yayo yeDessett.
"Ngelixa esi sisiqalo nje, sele sibona ukwanda kweepremiyamu eziphantse zibe ngama-25% kwiiveki ezintathu zokuqala zokuphehlelelwa," utshilo uNeman. "Sikholelwa ukuba amathuba emida aya kudala elinye ithuba elibonakalayo le-speetGreen kwiminyaka ezayo."
Incwadana yeendaba ezintlanu ze-imeyile ezikugcina uphuthisa kunye neendaba zeshishini zamva nje kunye nento entsha kwisiza.